Marketing Campaign Manager 6 month contract to hire
The Search Stops Here. ® True Talent Group ® (www.truetalentgroup.com), connects best-in-class talent with jobs they love! We’re searching for a digital Campaign Manager /Jedi! This a 6 month contract to hire in the medical/life sciences/healthcare space. You'll be in office two days a week. Are you ready?
In this role, the Campaign Manager is responsible for creating multichannel campaign plans strategically designed to engage and retain an audience/audiences interested in Bio-Techne products and associated technical applications. The position requires the ability to translate marketing goals and objectives into promotional campaigns that support overall business goals. This position works in an agile team format, alongside product management, content development, design, automation, and digital partners who, collectively, bring campaigns to fruition. The Qualifications:
Partner with Business Unit product marketing leaders to understand their annual business KPIs, marketing goals and objectives.
Craft compelling and insightful campaign brief documents to ensure project alignment with team members (creative, sales, product, regional marketing – EMEA, digital) and stakeholders on objectives and success metrics.
Partner with digital marketing and marketing automation to define promotional tactics to support the desired customer buying journeys.
Monitor competitor campaigns within same product and customer set; Monitor industry trends and leverage target persona insights to identify opportunities to further increase campaign effectiveness.
Leverage internal and external resources to build product portfolio and target audience knowledge.
Demonstrate Bio-Techne’s cultural values of Empowerment, Passion, Innovation and Collaboration.
Additional duties as assigned.
The Must Have’s
Bachelor’s degree in marketing or related field required.
Life sciences marketing experience and passion highly preferred.
3+ years of marketing or related experience.
Experience working with various marketing tools required, including but not limited to:
Metrics and data visualization tools, preferably Power BI / Tableau / Domo.
SEO tools, preferably Google Analytics.
Marketing Work Management systems.
Knowledge, Skills and Abilities:
Strong ability to build and deploy strategic multi-channel marketing campaigns with appeal to customers in a scientific field, focusing on enabling the customer journey to achieve desired business KPIs.
Pipeline / funnel analysis and optimization experience.
Demonstrated experience bringing innovative and creative ideas on how to best reach target audiences.
Team player with strong interpersonal skills, able to work with multiple stakeholders who are globally dispersed and build good working relationships.
Adaptable to change and able to pivot to accommodate changes in the market and business landscape.
Highly organized self-starter with the energy and ability to meet tight deadlines while working on multiple projects simultaneously.
Excellent presentation skills, experience preparing and delivering talks, and communicating effectively to diverse audiences.
Is this you? Please apply today at www.truetalentgroup.com. No phone calls please or we won’t be able to get to your resume!
About True Talent Group
True Talent Group specializes in placing the BEST marketing, creative and digital talent in the twin cities. We are experts at connecting world class talent with jobs they love.
We’re looking for expert talent who thrive in working in fast paced environments, have excellent interpersonal and communication skills, are self-directed, curious, are a master of their craft and love to continuously learn and grow.
Our clients span various industries, including retail, healthcare, financial, non-profit, food and beverage, legal, consumer goods, marketing and creative agencies and others. Our services include contract, contract- to -hire, consulting and full- time placements.
Ready to make an exciting career change? Partner with True Talent Group today!