Senior Demand Generation Specialist

Location: Shoreview, MN
Date Posted: 09-14-2017
True Talent Group (, the fastest growing marketing, creative and interactive staffing and recruitment firm in the twin cities is looking for a Senior Demand Generations Specialist for our St. Paul client. This is an exciting contract to hire opportunity for a strategic, creative and collaborate leader who can both lead strategy and execution. Is it you?

The Role:
In this role, you will be responsible for owning, managing, developing, and driving revenue with differentiated and effective programs and messaging through overall campaign strategies and execution. The right candidate will bring a combination of planning and execution experience to support B2B lead generation campaigns and event driven marketing.
You’ll work with analytics and marketing team members to facilitate execution through integrated marketing initiatives including the development/implementation of strategy, creative briefs and execution plans through email and direct mail campaigns, event-driven marketing automation, online and social campaigns, and campaign analysis using lead and customer metrics. In addition, you’ll

+Manage and lead interaction with Lead Management and Analytics peers to implement tracking methodologies to enhance the demand creation process and results, including response and conversion rates.

+Independently own and manage the creative brief process, manage internal resources and agency vendors as necessary to execute flawlessly.

+Partner with analytics resources for list identification and independently build economic projections to track program success in terms of marketing qualified leads.

+Collaborate with Product Marketing, Sales and Product to confirm positioning and key messages by segment.

+Build alignment, manage requirements and drive deliverables with content marketing team for relevant content for buyer roles to consume in a variety of formats across the customer’s buying cycle.
+Drive company success

This is an incredible opportunity!
The Must Haves:
·         Bachelor’s degree in marketing, communications, business, or related degree, MBA preferred
·         Experience coordinating integrated marketing programs in B2B, B2B2C environment
·         2+ Years working experience with Marketo or similar Marketing Automation Platform
·         2+ Years working experience with CRM, preferably
·         Experience leading and supporting product management or marketing through analysis and project management
·         Experience supporting, leading engagements, and providing solid leadership with direct sales force for the delivery of qualified leads
·         Self-motivated, ability to plan and collaboratively run programs. Personable with strong verbal and written communication skills; able to clearly communicate program elements to marketing personnel, and deliver presentation material to a variety of audiences.
·         Strong organizational skills, project leadership skills, and strong project management skills to meet project deadlines in a timely manner.
·         Strategic ability to identify gaps, independently research solutions, implement plans and analyze project performance.
·         Execution - strong project management skills including a demonstrated ability to deliver against deadlines, juggle multiple tasks and projects, and drive the agenda and interaction with Product
Management, Sales, Finance, and external partners.
·         Results tracking - demonstrated ability to gather and compare data from different sources to report on results and implications.

This is a 90-day contract to hire opportunity, with a $85-90K salary once hired. Ready for your next opportunity in a growing company? Please apply online at today.  No phone calls please. We look forward to hearing from you!

About True Talent Group

True Talent Group is a Twin Cities based staffing and recruiting firm specializing in partnering with the BEST marketing, creative and interactive talent to solve our clients key business needs.
We’re looking for expert talent who thrive in working in fast paced environments, have excellent interpersonal and communication skills, are a master of their craft and love to continuously learn and grow.

Our clients span various industries, including retail, healthcare, financial, non-profit, food and beverage, legal, consumer goods, marketing and creative agencies and others. Our services include contract, contract- to -hire and full- time placements.  Our team is specialized in connecting top marketing, creative and interactive talent with the right job opportunity.

Ready to make an exciting career change? Partner with True Talent Group today!
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